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Behavioral operations research : ウィキペディア英語版
Behavioral operations research
Behavioral operations research (BOR) examine and takes into consideration of human behavior and emotions when facing complex decision problems. BOR is the operations management analog of experimental economics and behavioral finance, and it is also often known as a part of management science. BOR relates to the behavioural aspects of the use of operations research in problem solving and decision support. The general purpose is to make better use and improve the use of operations research theories, so that the benefits received form the use of operations research are effectively realized in practice.
==Overview==
Operations research, or in other words operational research, involves a wide range of problem solving skills aiming to help individuals or organizations to make more rational decisions as well as improving their efficiency. However, operations research often assume that agents involved in the process or operating system, such as employees, consumers and suppliers, makes fully rational decisions. Their decisions are not affected by their emotions as well as their surroundings and that they are able to react and distinguish between different types of information. In reality, this is not always true, human behavior has an important role in decision making and worker motivation, therefore should be considered in the study of operations. This has led to the arisen of Behavioral operations research, it is define as the study of impacts that human behavior has on operations, design and business interactions in different organizations. Behavioral operations research aims to understand the decision making of managers and try to make improvements to the supply chain using the understanding given. Behavioral operations operations includes knowledge from a number of fields, this includes economics, behavioral science, psychology and other social sciences. Traditional operations research and behavioral operations research has a common intellectual goal, aiming to make differences in operations outcome, such as flexibility, efficiency and productivity.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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